The brief was to design a video / commercial that functioned as a "appetizer" of the Institute , so that companies could institute an interest in a partnership and open. In this context, companies are looking primarily one thing: ideas and innovations.
Students IAAD, whose creativity leads them to see things in a different way, composing and decomposing elements, recombining them to create something new and innovative.
This is the promise that we want to move into our spot, we want to show to current and future partners that their product, their company and their image, that throughout IAAD it will take a leap in quality thanks to the different approaches that students have in dealing with a project. The result will be not only something new and of a high aesthetic sense, but also functional and meets not only the customer but the needs of the market.
In the video appear four products that represent each department of the institute: Transportation, Communication and Graphic Design, Interior and Industrial Design.
Each item has been assigned a color and characterizing the optical effect of the kaleidoscope, to show the different ways in which students IAAD can see the same product.
The video closes with the arrival of the black square, heart of the identity of the Istitute.*educational project