Inspiring Chefs is the title of the 22nd edition of the Lavazza Calendar, a reference of excellence for lovers of art photography and that, with the famous portrait painter Martin Schoeller, chosen for this year, transforming chefs in stars, those who make the inspiration their own mantra in the kitchen.
What moves it? There are rules that can help you find it? What actually stimulates our work?! From these questions and more, the 22nd edition of the Lavazza Calendar.
My work was to think and design a identity that reflects the inspiration process, the creativity process and, in this case, through the cuisine. Finding the key style based on several keywords was easy because what inspires the creative people is sensorial stimulation. For chefs the taste, for graphic designers the visual aesthetics.
One thing that both professional and artistic figures do is doodling. Doodling stimulates ideas and helps us focus on a creative invention. So my part in the project as to draw all those little illustrations that became the identity of the 2014 Calendar.